Hyundai Named OEM of the Calendar year at Automotive Tech 7 days

For creating massive strides in merchandise excellent, technologies and styling in recent decades, Hyundai Motor was named OEM of the Yr by Informa Tech Automotive Team in the course of a ceremony last week in Novi, MI, at Automotive Tech Week.

Drew Wintertime, senior analyst and group supervisor for ITAG, hosted the ceremony for the Informa Tech Automotive Awards, which honored the car industry’s most promising suppliers, startups, mobility items, computer software, infotainment merchandise, cybersecurity technological innovation and additional.

The winner of the last award of the night, OEM of the 12 months, was selected by Wards and TU Automotive editors and analysts with know-how in engines, battery and electrification technologies, electronic architectures, ADAS, autonomy, user expertise and connectivity. Informa Tech Automotive Team includes WardsAuto, Wards Intelligence and TU Automotive.

Winter season claimed the winner was picked out to realize how the earth is shifting and which automaker is discovering and adapting the speediest.

The judges chosen the South Korean automaker for the award, citing its:

  • Across-the-board merchandise results with all its automobile makes.
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  • Phenomenal item improvements and reach into younger industry segments.
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  • Proactive improvement of bleeding-edge systems relevant to ADAS, AVs and EVs.
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  • Latest EV that will be just one of the quite initially autonomous automobiles to go into series creation.
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  • Acquisition of Boston Dynamics,  arguably the most ground breaking robotics enterprise in the entire world.
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  • Promotion of gals and people today of colour into large-degree positions.
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  • Do the job towards supply-chain balance with its very own steel company and options to create its possess silicon with affiliated businesses.
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Accepting the award was Byungho Lee, director of propulsion units at the Hyundai Kia The us Specialized Center near Ann Arbor, MI, who joked that he wished he could provide Place, the robot puppy, to sign up for in accepting the award. Location is crafted by Boston Dynamics.

Also through Automotive Tech Week, Hyundai gained two Wards 10 Most effective Engines & Propulsion Devices trophies (for Kona BEV and Santa Fe 2.5L turbo-4), as properly as a Wards 10 Most effective Interiors award (for Tucson) and a Wards 10 Greatest UX trophy (for Elantra).

Talking of the powertrain awards, Lee explained, “These accolades reinforce Hyundai’s leadership in world wide powertrain developments towards eco-helpful mobility.”

Previously regarded as the TU-Automotive Awards, the Informa Tech Automotive Awards were being introduced in 17 categories. Finalists in people types were being decided by Wards and TU editors and analysts, and winners had been picked by a panel of impartial judges.

For a comprehensive list of award winners, you should visit: https://wardsauto.informa.com/informa-tech-automotive-awards/

Brett McDonald

Hyundai’s Byungho Lee accepts OEM of the Yr trophy.

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Hyundai Named ‘OEM of the Year’ by Informa Tech Automotive Team

 The Wards 10 Very best Engines & Propulsion Units identify persuasive powertrain developments that are all-new, or noticeably enhanced. Hyundai has acquired fourteen Wards 10 Greatest Engines & Propulsion Techniques recognitions since the awards’ yearly inception in 1995.

“We are at a tipping-point in our industry in a lot of regards, but specially in the automotive powertrain entire world,” claimed Byungho Lee, director, propulsion methods, Hyundai Kia The usa Technological Center Inc. “We are pretty delighted to be the receiver of Informa Tech Automotive Group’s OEM of the Calendar year and once once more be recognized in Wards 10 Best Engines and Propulsion Programs list these accolades boost Hyundai’s leadership in global powertrain breakthroughs towards eco-welcoming mobility.”

In accordance to Jim Irwin, editor at WardsAuto, “Impressing us with its quickness, refinement and all round benefit equation is the 281-hp 2.5L turbocharged 4-cylinder in the 2021 Hyundai Santa Fe.”

Judge Drew Winter added, “I uncovered this shockingly peppy for a middle-of-the street CUV, primarily in sport method. No surprise, it received 50 a lot more horsepower than the previous time I drove it. In a phase that leans heavily on practicality and equivalent specs, this motor will help the Santa Fe standout in the group.”

According to Christie Schweinsberg, Wards editor, “The South Korean automaker’s 3-12 months-old battery-electrical crossover nevertheless is a standout in phrases of effectiveness, assortment and value. The Hyundai model still has a person of the longest ranges of any all-electric car or truck on sale in the U.S. with its EPA-estimated 258 miles (415 km) of range on a fully charged battery.” She even more commented, “Also not like some other BEVs, the Kona’s range is wonderfully sticky for the reason that of its terrific regen ability, with yours genuinely adding 1-to-4 miles (1.6-6.4 km) at many details in my push.”

Rounding out the Automotive Tech Week party that took location November 15-19, 2021, in Novi, Michigan, the 2021 North American Auto of the Year, Hyundai Elantra attained a place in the Wards 10 Very best UX levels of competition, whilst the all-new Tucson was named to the Wards 10 Most effective Interiors listing. The recognitions emphasize Hyundai’s client-centric merchandise lineup and technology improvements.

According to Tom Murphy, lead editor and decide at Wards, “The redesigned Elantra delivers a impressive array of driver-support and infotainment offerings, and its minimal value tends to make for a joyous, money-conserving user practical experience at your community Hyundai dealership.”

“Extraordinary curves, minimal touches, daring lines, eye-catching materials and a dose of consumer-pleasant technology insert up to a Wards 10 Best Interiors get for the Hyundai Tucson midsize CUV,” explained Dave Zoia, editor and decide at Wards. He extra, “Basically place, the Hyundai Tucson checks all the bins and then some. It’s a fashionable, very well-set-alongside one another midsize CUV that features a lot of options and ease and comfort at

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Despite chip crisis, Rolls-Royce sails toward record year

How have your used car prices changed?

They are up by 20 percent to 50 percent depending on the model and market. Prices are reaching their peak point. Customers who don’t want to wait, as they seek instant gratification, are turning to our Provenance Rolls-Royce [the company’s certified used car program]. This is a great business condition for a luxury brand president.

Is it true that Rolls-Royce has the youngest average age of owners within the BMW Group, and this is mainly due to Asia?

No, that’s true globally. Overall, the average age of a Rolls-Royce owner is about 43 years old. Mini is the closest in the BMW Group at about 47. This is really incredible. The reason for that is ultra-high net worth individuals are getting younger and younger each year. We foresaw this trend 10 years ago after talking with private banks about those individuals. That forecast proved right.

What was the average age of owners when you took over as Rolls-Royce CEO in April 2010?

It was 56. Since then, it had decreased every year. To put this into perspective, to have an average of 43 means that for every 60-year-old buyer we get we need somebody who is 20. We have met many of them. They are often young people with great business ideas who have made a lot of money and buy a Rolls-Royce.

With so many younger buyers, will you add a less expensive model to lower the entry point into the brand?

As long as I’m in this position, that will not happen. There is no reason to go into lower segments. We start now at 250,000 euros [excluding sales tax]. That is perfect for us. Also, our customers would hate us if we went downmarket. That’s the last thing they want to see. That’s why you don’t hear me talking about sales numbers or making projections on where we might be in a couple of years. I never do that. Have you ever heard how many Birkin bags that Hermes sells? Probably not. That’s exactly how you need to operate in the luxury segment. We are in a rare biosphere. Nobody needs us to go from A to B. Nobody!

How much do your customers typically spend to personalize their cars?

On average it’s about 70,000 to 80,000 euros. When it comes to the bespoke commissioning of ideas, we see cars easily doubling their initial price. That is quite substantial because it’s not driven marketing. The customer’s imagination is our limit not the other way around. So, the aim is to fulfill every customer’s dream as long as it is safe and technically viable. We are selling several Phantoms at prices that exceed 1 million euros.

Potentially taking those prices one step further is the re-establishment of your so-called Coachbuild department for special projects such as the Boat Tail. Could you share its starting price?

We haven’t revealed the price, but there has been some speculation that it could be the

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