Newly-appointed exec thinks vehicle tech startup Partly is on the rise

Former Amazon executive Tony Austin needs to implement the procedures of world wide logistics large Amazon to this New Zealand automotive startup.

New Zealand-dependent automobile startup Partly is solving the sorts of at the rear of-the-scenes challenges that get tiny airtime but consequence in significant accumulating fees for compact organizations and their consumers. 

Established by a previous engineer at NASDAQ-detailed aerospace company Rocket Lab, the enterprise centralises automobile aspect info, enabling suppliers and resellers to offer throughout numerous channels and share data with associates in authentic-time.

Backed by Rocket Lab founder and Kiwi entrepreneur Peter Beck, the startup just lately built headlines with a pre-Series A funds increase of NZ$3.7 million ($3.3 million) in 2021 that led to a $50 million valuation.

Before this thirty day period Partly appointed ex-Amazon executive and New Zealand indigenous Tony Austin as its main strategy officer. Austin, who has also turn out to be a co-founder as part of his appointment, says his virtually seven many years at Amazon meant he was properly-put to purchase into Partly’s proposition: the prospect to develop a marketplace to disrupt an disregarded sector.

Partly’s mission is to “connect the dots” in just a fractured marketplace that is ripe for disruption, Austin tells SmartCompany.

Chief Strategy Officer at Partly, Tony Austin. Image: supplied.

Chief Tactic Officer at Partly, Tony Austin. Image: equipped.

When a vehicle desires repairs, buyers have the alternative of going to a dealership or accessing the independent aftermarket.

Something as simple as recognizing what components match your automobile is actually a incredibly substantial scale world-wide challenge — particularly in the aftermarket, Austin points out.

The present difficulty lies in the reality that car manufacturers and dealers have a vested curiosity in locking buyers into their have ecosystems to acquire items.

This tends to make it virtually unachievable for the aftermarket — like “your nearby corner shop garage”, Austin states, to get obtain to the exact same data the automotive giants have.

When the normal buyer will take their motor vehicle to a garage, it’s nearly difficult to entry information about the offer chain to ensure they can get the part they need at the suitable rate.

“Ultimately, as a auto operator, you’ll be the a single that is struggling either mainly because it normally takes more time or expenses additional,” Austin describes. “These issues may well not be noticeable but are a symptom of a greater problem.”

Amazon isn’t the worldwide leader in e-commerce simply because it was the first company to consider providing books on-line. Rather, it is many thanks to its gold common logistics functions that the company has grow to be infinitely scalable.

Austin suggests there’s a massive chance to use this method in underdeveloped marketplaces that have not seen technological innovation.

The car offer sector has lagged “where a ton of other industries have moved ahead a lengthy way into in terms of consumer knowledge, and service”, he describes.

Partly is getting new

Read More... Read More

Nigerian automotive tech startup secures $13.1-million

Lagos-based automotive tech startup Autochek has secured a whopping $13.1-million in seed funding led by TLcom Capital and 4DX Ventures with participation from existing investors  Golden Palm InvestmentsEnza CapitalLateral Capital. In addition, several new investors namely; SK Capital and Mobility 54 Investment SAS contributed to the seed funding round. 

Autochek has secured $13.1-million in funding

According to reports, the funding will be used toward the startup’s expansion plan to reach more West African countries and to ‘boltser’ its core auto loan processing platform. In addition, with the investment support of Mobility 54 Investment SAS, Autochek will utilise Toyota Tsusho’s retail network present in 46 countries to further its reach to users. 

Etop Ikpe, Founder and CEO of Autochek comments on the funding secured and the notable growth that the startup is experiencing.

“At Autochek, our driving force is to increase financing penetration on the continent; we have been amazed by the market adoption rate and the support from our banking partners in the countries we operate in. We stepped into this space knowing we were tackling one of the most significant challenges for Africa’s automotive sector – the lack of a simplified, digital-first financing process. By combining our expertise and networks, we have been able to make an impact in the automotive sector. 

We are extremely delighted with the progress we’ve made in a short amount of time. With this funding and the support of our strategic investors, the entire team at Autochek are dedicated to delivering exceptional service for customers and partners, as well as deploying our technology across Africa.” 

The announcement follows on Autochek announcing their expansion into Kenya (see this story) 


Founded in 2020, the newly launched automotive tech startup aims to create solutions that will enable and enhance commerce within the automotive sector. 

The tech startup aims to establish solutions that will create easy access to auto loans, maintenance services, warranty solutions and transactional marketplaces. 

Currently, the tech startup is operational in both West and East Africa but plans to expand its offering. With its innovative residual value algorithm, the tech startup is able to pre-qualify customers for financing and provide loans within 48 hours of application. The tech startup has partnered with 68 financial institutions to build a strong network and provide accessible financial services to its customers. 

According to reports, the startup has partnered with 70 financial institutions across Africa such as Access BankEcobankUBABank of Africa and NCBA Bank for its loan processing solution.

Autochek is backed by TLcom Capital and 4DX Ventures.

The tech startup’s mobile app is available on Android and through its web application with plans to launch on iOS soon. Users are assured that all vehicles undergo a 150-point check inspection process before being listed on its platform. 

Read more: Cape Town biotech startup secures investment funding

Featured image: Autochek (Supplied)

Nigerian automotive

Read More... Read More