Volvo, Polestar rivalry starts to acquire condition

Volvo began after Polestar, in late January 2021, by which time its welcoming rival experienced presently rolled out two significant upgrades.

Volvo is now up to 8 major upgrades in whole, leaving it two guiding Polestar.

Volvo mentioned its enhance will reach extra than 190,000 cars from the model throughout the worldwide and highlighted that this 7 days it additional Australia, Hong Kong, India, South Korea, Malaysia, New Zealand, Singapore, Taiwan and Thailand to the listing of nations the place OTA updates are available.

Polestar, which celebrates its fifth 12 months as a stand-by yourself brand in 2022, deployed 40,000 upgrades to its rising fleet of autos by the middle of this 7 days, achieving 19 international markets which includes Germany, the Uk, the U.S. and China.

The other strategies Polestar separates by itself from Volvo in this arena is by giving an 11-inch infotainment monitor to Volvo’s 9-inch display and by together with exclusive applications this sort of as the Polestar Online video Participant.

Daring to be different from Volvo arrives from the leading — one thing Polestar CEO Thomas Ingenlath has designed clear for a long time.

A vital signal of this came in late 2020 when Polestar announced it would switch the Precept whole-electric GT principle into a output model, which we now know as the Polestar 5.

“With the Polestar Precept nobody will question me any more, ‘Will you generally stay that shut to Volvo’?” Ingenlath explained to Automotive Information Europe at the time. “It really is so clear that that is a car that you would not have within the Volvo model.”

Ingenlath really should know. His fingerprints are even now all around Volvo’s present-day lineup, which he served build as the brand’s head of design and style. Even right after remaining named Polestar CEO in 2017, Ingenlath proceeds as the general style supremo for both brand names.

Ingenlath a short while ago advised ANE the forthcoming Polestar 3 will present a different indication that the brand’s structure will stand apart from Volvo’s even nevertheless each vehicles will share the SPA2 underpinnings.

The Polestar 3 will have “a extra daring structure” than its Volvo sibling, Ingenlath said, introducing “there will be a much more polarizing, additional unique element to a Polestar.”

Even further evidence of Polestar’s drive to stand aside from Volvo is that it will underpin the Polestar 5, which will rival the Tesla Product S and Porsche Taycan, with an in-dwelling produced bonded-aluminum platform.

“This is likely to be our first prospect to style and design from a clean sheet of paper what the signature Polestar driving practical experience will be,” Steve Swift, who is head of automobile engineering for Polestar’s R&D heart in Coventry, central England, told ANE in February.

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