Dave Maclay is head of Merchandise Management Independent Aftermarket North America TPMS & Electrical Motors and is liable for managing the company’s TPMS and all Electric Motors plans. He joined Continental in 1999 as a senior product or service supervisor and superior to the posture of head of product or service management in 2007. Prior to Continental, Maclay served at Siemens VDO Automotive as a senior product or service manager and director of new product enhancement from 1999 to 2007. In addition to his 35-yr vocation in the automotive parts small business, Maclay also worked in area Ford dealerships in a huge range of roles centered on OES pieces distribution. Maclay has also held several roles in merchandise progress and item administration with other place Aftermarket Areas Suppliers. Maclay has a BA in Advertising Communications from La Salle University and different certificates in Item Growth / Administration specialties from intuitions throughout the nation.
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Continental launched the up coming technology of REDI-Sensor line at AAPEX. Notify us about this next generation line and what necessitated it?
A: Our new generation of REDI-Sensor has taken multi-application TPMS sensor technological innovation to the subsequent amount. We particularly created it in reaction to a escalating demand in the aftermarket to make TPMS support more simple, more rapidly, and less complicated, when at the similar minimizing the application hassles and stock complications professional by lots of automotive shops and experts.
Today’s TPMS programs are no lengthier just a “turn on a warning light” feature for many automobiles. Car manufacturers now tailor a lot of capabilities to increase to driver usefulness and convenience that enhance the overall driving working experience. And, Continental has taken essential measures to make absolutely sure our sensors are all set for these enhancements as very well as people in the long term. Our new REDI-Sensor is easily appropriate with sophisticated TPMS functions this kind of as autolearning, strain by situation and tire fill notify devices.
What can make TPMS these types of a complicated item segment and what is Continental executing to streamline items?
A: Actually, the engineering behind TPMS is relatively uncomplicated, but servicing the system is not. Which is due to the fact there are so several diverse sensors on the industry, along with a range of motor vehicle-distinct software standards, and a host of different relearn techniques. We have simplified the situation by cutting down our line to four sensors, devoid of affecting protection. That means a store only demands to have 4 sorts of sensors in buy to replace more than 290 diverse OE sensors, including 2021 products, that occur in for assistance. Which is more than 150 million VIO, and that solves the stock complications. For the reason that REDI-Sensor has a multi-software functionality, it comes all set-to-use on all all those vehicles and follows the OE relearn methods. That will take care of the other two concerns.
Servicing TPMS is only a complex item section when you are