Autonomous Driving. Electrical Autos. Charges. Take a look at Drives. Simon-Kucher’s 2022 Automotive Consumer Study Explores U.S. Consumers’ Response to Automotive Innovation.

BOSTON–(Organization WIRE)–As the automotive sector continues to innovate, U.S. customer attitudes are shifting toward escalating openness to details sharing, new mobility ideas, and substitute production marketplaces. These are the results from world wide consulting business Simon-Kucher & Partners’ Automotive Purchaser Survey 2022*, masking 1,529 U.S. consumers as component of a world review that reached 10,000 buyers throughout 14 markets. On the other hand, the research also highlighted that a lot of even now prioritize common dealerships and paying for types when it arrives to their cars.

Unsurprisingly, a car’s value drives the getting choices, position as the solitary most critical obtain criterion for respondents. Price tag was adopted by extra value-based mostly standards, these types of as technological know-how, model, and style. When making a obtain, standard dealerships nevertheless come out on best. Eighty-seven percent of buyers however favor motor vehicle dealerships, with 75 percent figuring out the check push as a important priority. Also, 80 percent of respondents noted gratification with the existing gross sales processes even though with negotiation getting the number 1 reason for dissatisfaction, it is also essential to 69 per cent to be ready to do so, to get better pricing.

Customers cautiously open to facts sharing

When it comes to either information sharing or in-vehicle ads, attitudes are bit by bit shifting. Around 2/3 of respondents ended up open up to some variety of details sharing, primarily with regards to automobile information (e.g., gas consumption and technical circumstances) somewhat than personal information (e.g., desired destination). A the vast majority of the respondents (60 per cent) are willing to share individual information centered on assorted amounts of payment and limitations.

There was a lot more hesitancy over in-automobile promoting: nearly 50 % (49 percent) of Us residents are opposed entirely. Only 25 percent of all individuals were open up to the plan in some variety, having said that, asked for a discount or voucher in exchange.

Electric powered motor vehicles are getting acceptance but will need to have to electricity up to increase gross sales.

When a important pattern globally has been the escalating acceptance of EVs (Electric Cars), driven by sustainability worries and fears of rising regulatory restrictions on regular vehicles, 90 p.c of U.S. respondents at this time generate gasoline or diesel-driven vehicles and will think about a gasoline-driven auto for a new-vehicle obtain.

Price tag, array, and charging infrastructure were the important motives specified by respondents for not thinking of an EV. On regular, respondents count on a driving assortment of in excess of 343 miles (552 km).

Dylan Grien, Supervisor at Simon-Kucher, commented:

“It is crystal clear to us that the upcoming of the automotive industry is electrical, but buyer sentiment signifies that this transition will be calculated, dependent upon (amid other components) the proliferation of supporting infrastructure and the improvement of battery technology”

Autonomous driving technologies gaining traction

Reactions to autonomous driving technological know-how continue to be mixed. Forty-5 p.c of respondents indicated exhilaration about the technologies,

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Fleet safety technological innovation | 2022-03-27

Responding is Amy Ahn-You, director of advertising and marketing and digital engagement, Rosco Vision, Jamaica, NY.

Improvements in technology have manufactured substantial strides in the earlier several a long time and proceed to craze towards bigger advances. This upward trend is no various in the automotive globe.

While lots of technological developments provide benefit, the priority in automotive tech is security. Each calendar year, sophisticated driver assistance units such as ahead collision warning, lane departure warning and pedestrian detection engineering grow to be extra commonplace.

Fashionable technologies are designed when results in for preventable collisions are discovered, and include things like an ongoing aim on distracted driving. Distracted driving has turn into a popular event amid day to day drivers and involves cellular phone use and drowsiness – nearly anything that can divert a driver’s attention from the road. These distractions can be dangerous not only for the driver, but also for pedestrians and cyclists.

Rising synthetic intelligence technological innovation has introduced driver monitoring devices to the forefront of the struggle towards distracted driving. The most important functionality of a DMS is to establish distracted driving behaviors and warn the driver in real time to correct the actions. DMS technological know-how is applied as a preventive evaluate and as an “on-the-spot” instruction software to really encourage safer driving practices.

How can the right DMS boost fleet basic safety?

Security is a priority for all highway buyers and has turn into a focus for quite a few fleet managers. Holding motorists secure, lowering insurance policies premiums and minimizing collisions are a few of the numerous motives acquiring a responsible DMS is critical. Along with genuine-time alerts to motorists, a DMS paired with a fleet administration platform can enable detect basic safety ambitions and areas that may will need improvement.

In addition, the pairing of a DMS to a cloud-centered fleet management system can give serious-time alerts and video to fleet administration and basic safety staff who can get rapid action (e.g., recurring drowsiness alerts warrant an intervention and pull around ask for to the driver).

A trustworthy DMS makes use of AI engineering to track facial characteristics of a driver to identify distracted behaviors. The cameras can spot when the driver’s head is down or their eyes are closed for an prolonged interval, which can be a indication of cellular phone use or drowsiness. Averted eyes or turning your head for way too long will set off inattention or distraction.

Including the proper technologies to autos is critical to marketing protection culture and showing drivers that their protection issues. ADAS adoptions often raise efficiency and productiveness, and assistance attain the typical intention of managers and drivers: Obtaining the task performed properly.

Foreseeable future improvements

Improvements in safety and intelligent systems have offered everyday living to initiatives these types of as Vision Zero, a world-wide effort and hard work to eliminate roadway fatalities. Rising use of AI in ADAS and infrastructure organizing provides this aim inside achieve. With the continued target

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StradVision Showcasing Most up-to-date Technological innovation for Autonomous Automobiles at Automotive Tech Week 2021

  • Depth-map Alternative: The latest element implementing innovative Pseudo LiDAR technologies, which replaces high-value and significant-efficiency LiDAR tools. Featuring the substantial precision of length measurement to an object with only a mono-channel digital camera
  • Semantic Segmentation: A technological know-how that classifies objects by examining the pictures obtained through the vehicle’s digicam on a pixel-by-pixel basis by means of deep finding out technology
  • Multi-digicam 360-diploma perception:  This engineering takes advantage of up to 9 cameras, which is important to employ autonomous driving options of L3 or higher than, these types of as Automated Valet Parking (AVP), and Increased Autopilot

“I glance forward to our time at Automotive Tech 7 days 2021, and showcasing the ground breaking systems StradVision is unveiling at the party,” Sunny Lee, StradVision’s Main Running Officer who is main StradVision’s team at the function reported. “As we keep on to ramp up our existence in Michigan, the heart of U.S. car market, situations like this enable us get our products in front of important business leaders who are on board with our mission of making use of know-how to reach the most secure possible ordeals with ADAS programs and autonomous driving.”

StradVision’s SVNet is a lightweight software that allows autos to detect and determine objects precisely, this sort of as other vehicles, lanes, pedestrians, animals, cost-free house, targeted visitors indications, and lights, even in harsh climate conditions or bad lighting. 

SVNet’s program relies on deep finding out-based perception algorithms, which in contrast with its competitors is much more compact and necessitates substantially less memory and electric power to run. SVNet supports a lot more than 14 hardware platforms and can also be personalized and optimized for any other hardware procedure many thanks to StradVision’s patented and slicing-edge Deep Neural Network-enabled engineering. 

SVNet is now utilised in mass generation styles of ADAS and autonomous driving automobiles that support driving automation levels 2 to 4 and is getting deployed in over 50 car styles from 13 OEMs globally. 

The whole Automotive Tech 7 days 2021 celebration runs online from Nov. 15-19, and in-human being hrs will be on-web site in Novi from 8 a.m. to 4 p.m. on Nov. 16 and Nov. 17. StradVision will be positioned at Booth #743 at the party both of those times.

About StradVision Inc.
Founded in 2014, StradVision is an automotive marketplace pioneer in AI-primarily based vision processing know-how for Sophisticated Driver Assistance Units (ADAS). The corporation is accelerating the advent of absolutely autonomous autos by generating ADAS functions out there at a fraction of the sector price in comparison with rivals. StradVision’s SVNet is becoming deployed on 50+ motor vehicle versions in partnership with 13 OEMs and powers ADAS & Autonomous Motor vehicles throughout the world and is serviced by more than 200 workforce in Seoul, Detroit, San Jose, Tokyo, Shanghai, and Munich. The company gained the 2020 Autonomous Motor vehicle Know-how ACES Award in Autonomy (Program Category). In addition, StradVision’s software program is qualified to the ISO

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CNXMotion Named 2021 Automotive News PACEpilot Innovation to Watch for Brake-to-Steer Technology

GRAND BLANC, Mich., October 08, 2021–(BUSINESS WIRE)–CNXMotion has been recognized as a 2021 Automotive News PACEpilot Innovation to Watch for its innovative Brake-to-Steer technology which provides an additional layer of vehicle safety and redundancy by using the electronic brake system to safely steer the vehicle while simultaneously controlling its speed.

This press release features multimedia. View the full release here:

CNXMotion is a joint venture between Continental and Nexteer Automotive with the vision of accelerating trusted motion control through collaboration. (Photo: Business Wire)

“CNXMotion’s technology offers a cost-effective way for automakers to achieve safety needs by leveraging the vehicle’s existing systems, enhancing the steering safety net,” said Greg Katch, General Manager, CNXMotion.

In a fully autonomous vehicle without a physical steering wheel present, Brake-to-Steer can be used as a redundancy strategy to facilitate a safe pull-over if the primary and/or secondary steering systems were unavailable. The function would take over lateral control of the vehicle by selectively applying brake commands to individual wheels while maintaining speed through powertrain control.

Brake-to-Steer can also be used as another layer of redundancy in a Steer-by-Wire system by taking the driver’s input through the steering wheel position and maintaining the lateral control of the vehicle in a similar method described in the fully autonomous use case.

Benefits of Brake-to-Steer

Cost: The Brake-to-Steer technology leverages the vehicle’s existing braking, steering, and propulsion systems. Depending on the vehicle’s architecture, the function itself could also reside on an existing controller, eliminating the cost of any additional hardware.
Flexibility: Not only can the function exist within the existing hardware architecture, Brake-to-Steer can also be used to provide an additional layer of vehicle safety and redundancy on vehicles with Steer-by-Wire all the way to fully automated vehicles without the presence of a steering wheel.
Safety: The cost and flexible Brake-to-Steer technology provides for an early adaptation redundant safety layer that otherwise may not be available to those vehicles in the market today.

CNXMotion is honored to be recognized as a 2021 PACEpilot Innovation to Watch. For more information about CNXMotion’s award-winning technology, visit

About the 2021 Automotive News PACEpilot Program
Automotive News honored 10 emerging innovations from global suppliers to small startups with the 2021 Automotive News PACEpilot program. For complete details of the Automotive News PACEpilot program and this year’s Innovations to Watch, visit

CNXMotion would like to congratulate partners, Continental and Nexteer Automotive. Continental was a 2021 PACEpilot finalist for its Trailer Hitch Assist technology and a 2021 PACE finalist for its Curved Plastic Lens Display. Nexteer was recognized as a 2021 PACEpilot Innovation to Watch for its Steer-by-Wire with Stowable Steering Column.

CNXMotion was established as a 50/50 joint venture between Continental and Nexteer Automotive in 2017 to innovate motion control solutions for advanced applications and accelerate R&D activities for the parent companies. CNXMotion employs about 30 people in its state-of-the-art facility located in Grand Blanc, Michigan.

CNXMotion focuses

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Op-Ed: Ford, SK Innovation and Ky. Leading the Automotive Industry of the Future

The following op-ed is written by Gov. Andy Beshear

During my inaugural address, held on the Capitol steps in Frankfort less than two years ago, I said advanced manufacturing was an area where Kentucky was “poised to be a national leader – if we have the vision and the will to be bold.”

Because of that boldness, last week Ford’s Executive Chair Bill Ford, CEO Jim Farley, COO for North America Lisa Drake and Dong-Seob Jee, president of SK Innovation’s battery business, joined me on those same Capitol steps to announce we will build the largest electric battery plants in the country right off I-65 in Hardin County.

Together, with our partners’ courage, vision and support, we will lead the automotive industry of the future and become an undisputed national leader in advanced manufacturing.

This project not only sets the bar globally for battery production, it breaks nearly all of our previous economic development records.

This is the single largest capital investment ever made in the commonwealth, at nearly $6 billion.

It’s the largest single jobs announcement in Kentucky’s history, with an estimated 5,000 full-time jobs – and they are good-wage jobs. Even better: That number doesn’t include the many construction, supplier and dealership jobs we also expect this investment to generate.

These twin plants in Glendale combined will produce 86 gigawatt-hours per year, making them what I believe will be the largest battery plants in the country and a top producer of advanced batteries that will power the next generation of Ford and Lincoln vehicles.

These enormous plants will capture the attention of the entire world. Every nation will know exactly where Kentucky is and who we are – because in this state, we know horsepower, and it’s about to be generated in a whole new way.

Right now, there isn’t an electric vehicle battery supply chain in the United States – so we’re going to build it right here in the commonwealth. We’re already hearing from potential electric vehicle suppliers who are showing interest in coming to Kentucky, creating even more jobs throughout our booming Auto Alley.

There are so many to thank for their support and hard work, including the team at the Cabinet for Economic Development and everybody in Hardin County – the mayor, the county judge/executive, members of the Industrial Foundation and the local economic development team – thank you for your tremendous work.

I also appreciate members of the General Assembly, who passed supportive legislation immediately during the recent special session. This bipartisan effort showed our ability to get things done, and we proved that politics will never keep us from creating better jobs for our people.

What an extraordinary partnership and past we have had with the Ford Motor Company for more than a century, from building the Model T and military jeeps to assembling some of Ford’s current line of cars and trucks.

We are fortunate to have the Louisville Assembly Plant and the Kentucky Truck Plant in our commonwealth. Through direct

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