How important are concept cars in today’s automotive industry?

02 October 2022

automotive

Concept cars have been an automotive industry staple for decades, but what role do they play in today’s automotive world?

From the bold and beautiful to the outrageous and downright weird, concept cars are designed to catch the eye and are, more often than not, bold, futuristic and aesthetically pleasing.

They will never see automotive production or a showroom, but concept cars have been an important element in carmakers’ strategies for decades, and manufacturers spend considerable amounts developing them.

In an environment of intense commercial competition and tight profit margins, the concept car is a way for carmakers to gauge public response towards new designs, as well as creating media buzz and favourable PR.

‘Concept cars are still important to manufacturers as they allow them to look at new designs and also, in many cases, new manufacturing processes,’ stated Andy Cutler, UK car editor – forecast values at Glass’s.

renault
Source: Bertone

‘Manufacturers will also use concept cars to showcase future design paths and then they will judge the feedback from the public, allowing them to make more-informed decisions with regards to design changes. Much of this early design is now done with AI but when it comes to showcasing the future to the masses, there is nothing like having a good concept car at a show,’ added Cutler.

Volvo’s 1979 Tundra concept, designed by Bertone, never saw production with the Swedish brand, but did find favour with Citroën. The French manufacturer used the design concept as the basis of the popular, multi-million-selling Citroën BX.  

Some memorably audacious concepts have included the Peugeot Onyx, the Ferrari 512 S Modulo, and the Ford GT90, all of which never entered production. Despite this, many concept models possess elements and design features that make their way onto production models.

Talking to the BBC back in 2018, the then DS design director Thierry Metroz described the concept car as a ‘development accelerator.’ With the automotive industry moving away from standard internal combustion engine-powered vehicles and towards electric, hydrogen and autonomy, many manufacturers are embracing the spirit of the concept car to showcase future plans.

From concept to reality

Swedish electric-vehicle manufacturer Polestar has illustrated how a concept can capture the public’s imagination. The company’s Polestar 6 concept received a hugely positive response and effectively forced Polestar to commence a production run.

The Polestar 6 LA Concept has therefore been made available initially as a 500-unit production run, and the 155mph, $200,000 (€208,000) electric roadsters sold out within minutes. This is proof that concept cars can find their way on to the road, but customers will have to wait until 2026 to get behind the wheel of this particular model.

Whilst Polestar’s roadster might be an unrealistic prospect for most budgets and automotive aspirations, there

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Clever Radar Important for Bettering Autonomous Car or truck Perception


Strengthening Radar with AI
By mixing equipment finding out with synthetic aperture tactics that can keep speed with application improvements, a Radar sensor can deliver out an adaptive phase-modulated waveform that correctly will increase the sensor’s angular resolution by up to a issue of 100.

This revolutionary tactic depends on an adaptive stage-modulated waveform that improvements dynamically in genuine time with the ecosystem – no further antennas demanded. This considerably increases the resolution, increases the variety, and widens the area of look at without having impacting the monthly bill of supplies or adding fees to the method.

Right now, AI-enabled, ‘smart’ radar sensors are capable of producing photos with tens of hundreds of pixels for every body and monitoring targets that are hundreds of meters away, which in switch permits AV programs to work securely at superior speeds. Possibly most persuasive of all, this solution can be tailor-made to assistance sophisticated driver-assistance techniques (ADAS) or autonomous robotic purposes, in which reduced electricity use is critical.

Good Radar Not Just for AV Apps
When the latest focus of this autonomous navigation software is automotive perception, the dimensions, ability, and efficiency of these boosted Radar solutions may perhaps unlock new alternatives for robotics in other vertical markets.

As the automotive marketplace evokes developments in notion, we will see the capabilities of software run, ‘smart’ Radars boost radically for the reason that they are created on machine studying algorithms that will go on to improve over time. For OEMs, this implies that cars and trucks will get substantially superior at recognizing pedestrians, objects, and other cars, but for scientists and engineers, these improvements could be applied to myriad other jobs.

Although I hope that the smaller size, low energy specifications, and small expense of new Radars moving into automobile designs in the around expression, I am self-confident that these can help defeat additional challenges than perception in AVs.


About the Creator
Steven HongSteven Hong is at the moment the VP / Normal Supervisor of Radar Engineering at Ambarella (NASDAQ: AMBA). He joined Ambarella via its acquisition of Oculii, exactly where he was the CEO / Co-Founder, increasing the firm to turn into the main provider of AI Program for Radar Perception. Prior to founding Oculii, Hong was a spouse at Kleiner Perkins where he invested in early phase (Seed/Sequence A) HardTech companies groundbreaking Autonomous Systems, AI + Equipment Finding out, IoT, 3D Printing, and Robotics. Prior to KP, he co-established Kumu Networks, where he was responsible for product administration, fundraising, IP strategy, business growth, and advertising and marketing. Hong started his career as a administration/tactic expert at McKinsey and Uber, where by he specialised in M&A diligence and enlargement approach. He holds a PhD and MS in Electrical Engineering from Stanford College, and a BS in Electrical Engineering from the College of Michigan.

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Auto field completely ready to witness career losses and important ability transitioning

The changeover to electrical mobility has started off impacting the work framework in the automotive sector as a slew of OEMs and part suppliers have announced prepared cuts to their employment figures owing to the shift to electrification. European OEMs are the most proactive on this front. Outside the house Europe an almost similarly gloomy picture is painted.

Employment concentrations in the automotive sector are constantly beneath risk as OEMs and provider seek to wring increased margins from their operations, when the financial and operational disruption from the COVID-19 pandemic has compounded the troubles. In the ICE age, the systemic pressures ended up current thanks to growing digitalization, automation and robotics – i.e. the transitioning to marketplace 4. to crack absent from the labor-intensive conventional design. The age of electrification, with automobiles that are easier to manufacture owing to less parts and with no the need to have for such an expansive in-residence and exterior powertrain price chain is precipitating new strain on automotive work.

Above and above these things, there is also the angle of share mobility/subscription models that comes into the picture aiming to reduce vehicle possession in excess of time and convey down parc and new gross sales. The components recommend that occupation losses in the car business had been presently on the playing cards but the change to electrification will deepen the magnitude of the employment woes.

Consequently much the career losses that have the change to electrification as the key topic tally to just about 70,000 amid the OEMs. On the lookout into the supplier community a related placement is claimed. In Europe alone, Robert Bosch and GKN have announced work cuts and plant closures thanks to the shift absent from ICE powertrains. Unions in Europe forecast that hundreds of thousands of positions could be misplaced. With a VW examination positing that 12% of the automotive workforce in Germany by itself is threatened by electrification it is simple to see how unions’ fears could be scaled up to a sector that employs 14.6m men and women specifically and indirectly in Europe in accordance to ACEA.

There are ongoing debates on the depth at which the jobs will be impacted. Numerous bodies across the globe have offered their estimates The German Affiliation of the Automotive Sector (VDA) estimates 215,000 work opportunities to be influenced by 2030 in Europe and a report by the US-based Economic Policy Institute estimates the loss of 75,000 jobs by 2030 in the country. Germany’s Nationwide System Foreseeable future of Mobility (NPM), a authorities advisory physique, reported in a report in early 2020 that more than 400,000 work in the country’s car or truck sector could be long gone by 2030 in a worst-circumstance scenario involving a speedy switch to electric cars.

Though on the flipside, some experiences count on the job market place to see big upskilling of the technological employees in OEM crops and the effect would be extra on individuals doing work with ingredient producers for powertrain elements and

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How wire is a important component in the automotive industry’s shift to electric powered autos

Bonding wire manufactured by Tanaka Denshi Kogyo K.K.

As the shift to electric powered autos (EVs) accelerates all over the planet, a single Japanese business is attracting interest as a main provider of parts made use of in batteries and other indispensable mechanisms for EVs. That business is TANAKA Denshi Kogyo K.K. of the Tanaka Important Metals Group, which has the world’s top rated current market share for bonding wire, a semiconductor material.

“Bonding wire is utilised not only in semiconductors but also in the lithium-ion battery connectors in EVs,” reported Takekazu Tanaka, manager of TANAKA Denshi Kogyo’s internet marketing section. “With the amount and selection of semiconductors utilized in automobiles soaring radically, we expect bonding wire to play an progressively vital role in the automotive market.”

A essential world-wide participant considering that the early times of electrical vehicles

A diagram showing how lithium ion batteries operate in an electric car
How bonding wire is used in EVs

In an EV, bonding wire connects the electrodes of the onboard lithium-ion battery’s cylindrical cells to a ingredient known as a busbar. Bonding wire is also utilised in the electrical power semiconductors that regulate and convert electric powered energy, building it an important beneath-the-hood component for all EVs.&#13

TANAKA Denshi Kogyo made the decision to enter the EV industry in the early 2010s when the field was still in its infancy and companies at a variety of concentrations ended up striving to protected a posture in the supply chain. “By listening to the needs of our customers at all levels from an early stage and earning confident we could meet up with their demands, we formulated business enterprise associations with prospects all all-around the entire world,” Tanaka stated. “EVs are continually going through technological innovation, and we are associated with new systems from the growth stage.”

TANAKA Denshi Kogyo’s beneficial position in the EV marketplace is thanks in massive element to the trust the firm has built up more than quite a few decades in the semiconductor field. In 1963, two years immediately after the company’s founding, TANAKA Denshi Kogyo succeeded in mass-making gold bonding wire for silicon transistors. Despite the fact that copper and palladium-coated copper are extra usually employed than gold right now, the business has responded to this change by featuring a total lineup of elements to guarantee a secure provide of large-quality items.

TANAKA Denshi Kogyo has extensive knowledge about performing with cherished metals such as gold, silver, and palladium, as properly as alloy production. Although copper and aluminum are not cherished metals, when employing these substances, the organization is able to attract on the wealth of expertise it accrued when gold was the norm. By providing methods that involve not only the bonding wire itself but also skills in metal-to-metal bonding, TANAKA Denshi Kogyo sets itself apart from the level of competition.

Aiding to construct a smarter modern society and decarbonize the world

An image of an electric car rendered transparent so that the inside workings can be seen
An EV is created up of multiple components

Bonding wire has fantastic potential in the EV industry. A single new application

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Important Devices For Your Auto Toolkit

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