Toyota Parodies: Laughter At The Company’s Lackluster Embrace Of EVs

A parody is a comical retelling and transformation of another text, created with the intent of calling to light perceived weaknesses through imitation and mockery. It’s fun to check out some Toyota parodies at this transitional moment in time  — a time in which the automotive industry is moving head-on to all electric transportation. For far too long, legacy automakers were entrenched in sticking to The Way We’ve Always Done It.  Now the electric vehicle (EV) revolution is predicted to swallow up the global automotive industry — and Toyota has been caught distracted and behind.

ToyotaYawn: Public Citizen Lampoons the Japanese Carmaker

Public Citizen has launched ToyotaYAWN, a 5-figure ad campaign highlighting Toyota Motor Corp.’s lack of commitment to convert its full lineup of cars and trucks to zero emission vehicles.

“ToyotaYAWN is on!” reads an actor in the commercial spot, dressed in the same signature red the actual Toyota actor wears in the company’s US market commercials. (Red is one of the most dominant colors in Japanese culture. It is symbolic of the imperial nation, represented as a filled circle to symbolize the sun on the national flag.)

The actor announces to the camera, “With zero commitment to electrify our full fleet and only one EV on the market, it’s the least exciting time of the year.”

Red vertical banners that flank the stage backdrop are embossed with “ZZZ,” connoting sleepiness.

The ad lampoons the company’s longstanding end-of-the-year sale. “The boring, out-of-touch, and gas-guzzling offerings at Toyota’s end-of-year sales event are enough to put anyone to sleep,” said East Peterson-Trujillo, clean vehicles campaigner with Public Citizen. “Consumers want electric vehicles, but Toyota’s refusal to innovate means we won’t find them at ToyotaYAWN this year.”

The ad campaign, which will run online and on streaming platforms and is live through January 2, targets Toyota owners in Texas, Minnesota, Georgia, Idaho, and Tennessee.

The ToyotaYAWN commercial comes a week after activists from across the country called on Toyota to commit to producing only zero emission cars — the activists signed petitions, placed phone calls to executives and local dealerships, and spoke out on social media. The activists continue to call on the company to transition its full line-up of cars and trucks to zero emissions vehicles.


The Onion: Another in a Line of Fun Toyota Parodies

According to “eyewitness reports” on The Onion, visibly frantic area resident Dwight Freeman, 31, rushed headlong out his front door Sunday in a desperate attempt to get to his local dealer’s limited-time Toyotathon before his brief window of opportunity closed.

“My God, I have to get there right now!” screamed Freeman. He — after hearing a radio ad that claimed “these deals [would not] last long” — reportedly ran across his yard while pulling a shirt over his head as he carried his shoes in one hand and slammed a cup of coffee with the other. “These are the best deals of the season — the whole season.”

At press time, the wife and

Read More... Read More

Why Nvidia’s CEO sees car chips and tech as the company’s future large enterprise

Nvidia introduced a new version of its autonomous-driving platform at its GTC developers convention this 7 days. Automotive is a smaller section of the company’s small business. But it’s finding a good deal of notice from Nvidia founder and CEO Jensen Huang.

At the conference, Huang touted the company’s $11 billion car-tech get pipeline more than the following six yrs. But he suggests that’s only a person slice of the probable industry for autonomous-driving technologies and their significance to Nvidia (NVDA).

“Automotive will undoubtedly be our next multibillion-dollar business,” he reported in an interview for Yahoo Finance Provides. “The $11 billion is likely to be fairly a considerable business for us just in the auto. But if you seem at the totality of AV, I assume this is heading to be just one of the greatest AI industries in the entire world.” All through GTC, Nvidia set the probable marketplace for automobile-relevant program, hardware and facts-middle providers at $300 billion.

It has a extensive way to go. To set Nvidia’s latest automotive-similar gross sales in context, the company’s whole profits very last fiscal year rose 61% to approximately $27 billion. Automobile created up $566 million of that, or 2%.

Nvidia has signed contracts with automakers Lucid (LCID), BYD (BYDDY), Mercedes-Benz (MBG.DE) and Jaguar/Land Rover, for its driving programs, focusing on transport dates to those purchasers more than the upcoming numerous several years.

Huang broke down the four capabilities or pcs that will be needed to enable autonomous driving:

– “You need to have a laptop or computer that is carrying out the mapping for the fleet”

– “Second matter is you need to have to train the AI, the education of the system”

– “Third is, in advance of you deploy the fleet into the road, you would like to have a electronic twin of that fleet.” That is, a virtual edition of the fleet would exist in the metaverse (or, in Nvidia’s case, what it phone calls Omniverse), and the vehicles would master to drive in a digital surroundings just before currently being uploaded into a physical motor vehicle.

– Omniverse also has a knowledge centre, the fourth laptop or computer in his calculation.

Investors and analysts were enthusiastic about Nvidia’s designs, not just for automobile but for its Grace superchip and other new merchandise. The stock rallied in anticipation of and subsequent the GTC convention, for a full achieve of approximately 30% because mid-March. (It continue to continues to be some 17% lower than its record near of $333.76 on Nov. 29).

Nvidia CEO Jensen Huang speaks during a press conference at The MGM during CES 2018 in Las Vegas on January 7, 2018. / AFP PHOTO / Mandel Ngan        (Photo credit should read MANDEL NGAN/AFP via Getty Images)

Nvidia CEO Jensen Huang speaks during a press convention at The MGM for the duration of CES 2018 in Las Vegas on January 7, 2018. / AFP Photograph / Mandel Ngan (Photo credit history should really read MANDEL NGAN/AFP by using Getty Visuals)

The optimism is not just about the driving technologies on their own, wrote Christopher Rolland of Susquehanna in a note to traders: “Automotive progress is driven by their entry into

Read More... Read More

How Knowledge Birthed This Automotive Tech Company’s Most recent Merchandise

It was only a subject of time right before CCC Clever Answers enabled the use of data to provide groundbreaking solutions to its purchaser base. 

The automotive technological innovation organization has constantly been mindful of how its information can be leveraged, and its adoption of synthetic intelligence applications has turn out to be even extra pronounced subsequent the start of a new item that works by using AI to change images into estimates. 

In any other case acknowledged as “straight-via processing,” CCC’s motivated use of the revolutionary technologies guarantees to produce one particular of the most requested — but challenging — offerings of the automobile insurance plan financial state: a fully digitized system of skilled claims. 

“This has been a target for numerous in the insurance policy industry for quite a few several years — and is now realized as a result of CCC’s to start with AI-driven estimating answer,” Director of Product Administration Sowjanya Padmanabhuni claimed. 

Designed In Chicago related with Padmanabhuni to understand additional about how CCC Smart Answers introduced its up coming-era innovation to current market, and how its newest spark of inspiration intends to reimagine the client working experience.


Sowjanya Padmanabhuni

Director of Product Administration


When did you initially understand that your details may possibly have some untapped price? 

CCC Intelligent Options began as a car valuation product for car insurers in 1980 and has been a knowledge organization at any time considering the fact that. Nowadays, we process far more than 13 million auto damage promises and much more than a 50 percent-billion shots each and every yr.  

Our really 1st deep-studying design helped us comprehend what could be realized by instruction our AI with pictures. With just a one photo, the design was ready to forecast the result of no matter if a auto was a complete reduction or not. This was the “aha moment” for us that opened the door to new choices.  

We just lately released our first straight-by way of processing solution that will allow insurance policies carriers to estimate damages in seconds and allows drivers advance appropriately, no matter if that is scheduling repairs or assessing settlements. CCC’s Estimate-STP product generates an AI-driven line-level motor vehicle problems estimate in true time. This has been a aim for many in the insurance coverage field for several yrs.


How did you carry this product to daily life? 

It has been an fascinating journey to view. Straight-by means of vehicle promises processing experienced by no means been accomplished just before. Producing a line-degree estimate from pics was absolutely hard, but even additional so was orchestrating the entire workflow that would empower a touchless encounter. 

A substantial staff of merchandise supervisors, engineers, information experts, company analysts and software managers worked on the product for more than a year to convey it to industry. Obtaining been with CCC for a very long time undoubtedly assisted me link the dots with lots of of our core merchandise capabilities, this kind of as cell, elements, audit, workflow

Read More... Read More