Advance Car Parts’ Lauren Beaulieu

For the January 2022 AMN/Counterman include story, we spoke with a amount of distribution, retail and association leaders who shared their outlooks and insights for the aftermarket in 2022. We ask them a handful of pleasurable “lightning round” inquiries as effectively that you won’t want to pass up.

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In Section 1 of our Marketplace Insights sequence, we listen to from Lauren Beaulieu, VP, Specialist Marketing and advertising, Progress, Carquest and Worldpac.

Our industry’s technical competencies gap (and tech scarcity) has been labeled as a big obstacle. But, there are some fantastic lengthy-expression possibilities for younger persons in the automotive aftermarket right now, specifically in the region of rising technological know-how, which is likely to have to have that “next-level” tech. How can we better set our sector in the spotlight, and get young learners enthusiastic about automotive?

1st, this is an enjoyable field! Technicians are receiving to perform with advanced car units each and every day and the technology is continuously evolving. From our standpoint as a supplier, we consider it is our obligation to deliver qualified consumers with the latest instruments and means to stay ahead of the curve on these emerging systems. For illustration, our Supplier and Instruction Expo (STX) led by Worldpac that is using spot in Orlando this March will feature numerous coaching classes on EVs and ADAS, as nicely as opportunities to understand much more about the parts and equipment required to help restore of these vehicles. These classes are amongst a lot more than 250 technological and management-centered courses led by prime OE instructors and major trainers from Worldpac Teaching Institute and Carquest Complex Institute. 

We have prioritized connecting with other people throughout the marketplace who share our enthusiasm for educating aspiring experts on professions in the aftermarket. We’re proud of our prolonged-phrase partnership with TechForce Foundation, a nonprofit that champions pupils and youthful older people by way of education and into aftermarket occupations. On top of that, we are delivering scholarships to Advance workforce members and quite a few hundred pupils from community complex colleges to go to STX. These folks are excited about the field and seeking to broaden their know-how, and we are delighted to current them with an prospect to discover from best instructors.

Does your firm currently participate in any packages to support battle the tech-shortage issue? If so, tell us about it.

Considering the fact that 2016, we have been a sturdy advocate of TechForce. One particular plan we’re particularly involved in is their peer network, introduced this past year. We’re supplying MotoVisuals’ databases of repair animations so pupils and other users can attain useful perception into the applications professionals use to talk vehicle repairs to consumers. We are also launching a TechNet work opportunities portal, which will connect our companion retailers to proficient experts across the nation who are looking for perform. And, in 2021, we introduced a $200,000 determination to Wake Technical Neighborhood University to acquire a recruitment initiative

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