RALEIGH, N.C.–(Small business WIRE)–Progress Car Sections (NYSE: AAP), a leading automotive aftermarket components supplier, now launched its No. 1 supporter “Ed Vance,” revolutionizing the category by symbolizing the voice of an rising section of car enthusiasts – people learning to Do it yourself and craving a husband or wife on their journey.
In Ed Vance, Progress is giving an reliable, relatable, entertaining and classification-unique bilingual voice to embody, characterize and connect with these modern DIYers, dwelling together with them in their Do it yourself journey. And his name just takes place to be like the manufacturer … Ed Vance loves Progress.
Forty % of motorists who maintain their possess cars are in between 16 and 34 many years previous. Expanding need for extra seamless and approachable auto treatment options, coupled with heightened interest from these younger, a lot more socially connected auto fans, allows Progress to be the category’s initially-mover in merging customers’ desire to be represented and discover as they “do” with a new trusted confidante – Ed Vance.
“Ed’s identify recognition will draw quick link to the Advance brand name and serve as a automobile to communicate the fantastic rewards Progress features,” stated Jason McDonell, executive vice president of merchandising, promoting and eCommerce at Progress Automobile Parts. “Ed is capable to tell short stories that turn into authentic and true and link with a new era of car or truck fans who have emerged all through the pandemic. We leaned into this in producing Ed as ‘every person’s human being,’ inspiring these motorists to try one thing new in caring for their automobile though accelerating our commitment to construct own connections with them.”
In a retail group mostly seen as a “sea of sameness,” Ed Vance additional differentiates Progress as the have to have for motor vehicle upkeep raises parallel to the ordinary age of cars in the U.S. achieving 12 several years. Progress advancements a environment in movement via treatment and velocity – a deliberate verb that signifies the brand’s motivation to evolving to meet up with motorists’ desires.
Ed and Advance’s “Do It Together” motion is threaded through all areas of the new campaign, a relationship-to start with strategy guiding all marketing initiatives and putting the shopper journey front and heart. Ed Vance is bilingual, launched as “Eduardo Vance” to Hispanic audiences in all internet marketing. His persona 1st debuts on Instagram and Twitter (@EdVance4Advance), adopted by 30-, 15- and 6-next places in equally English and Spanish positioned in media and on platforms appropriate to the modern DIYer, including Roku, Spotify, Pandora, Twitch and a lot more.
Progress also not too long ago debuted a new custom topic and sonic logo in two languages. “This is How We Advance” and “Avanza Con Advance” travel brand name recognition and affinity for Progress whilst furnishing a memorable, hummable tune for DIYers.
The arrival of Ed Vance arrives as Progress celebrates its 90th “Advanceiversary” this summer months by curating consumers’ most memorable times on the street