Jeep Wrangler SUV at $115,000 is most costly at any time

Rubicon 20th Anniversary Stage II by American Expedition Motor vehicles (AEV) upfit for 2023 Jeep Wrangler Rubicon 392


CHICAGO – Jeep on Thursday unveiled its most pricey Wrangler SUV ever, topping more than $115,000.

The minimal-version car or truck is the 2023 Wrangler Rubicon 392 20th Anniversary with major-responsibility off-street parts customization from upfitter American Expedition Automobiles.

Only 150 of the AEV SUVs will be made as section of a broader 20th Anniversary collection of Wrangler’s well-known Rubicon design. Automakers these kinds of as Stellantis, Jeep’s mum or dad business, have of late been tests their pricing power on superior-end and special-edition products.

“We’re testing a various level for absolutely sure but the aftermarket is undertaking that now,” Jim Morrison, senior vice president and head of Jeep model North The us, informed CNBC throughout an job interview at the Chicago Car Exhibit. “Capacity is the king for Wrangler, and we are looking at it taking place a whole lot far more and we’re happy to be a section of it.”

The 2023 Jeep Wrangler Rubicon 4xe 20th Anniversary Level II edition with American Expedition Vehicles (remaining) and the 2023 Wrangler Rubicon 392 20th Anniversary version at the 2023 Chicago Car Show.

Michael Wayland/CNBC

Jeep proprietors far more than any other folks in the automotive field are well-recognized for introducing significant quantities of equipment and aftermarket pieces to their SUVs.

The new motor vehicle is run by a V8 engine with 470 horsepower and 470 kilos-feet of torque that can accelerate -60 mph in about 4.5 seconds, according to the organization.

Off-street elements incorporate 37-inch tires and specific AEV lights, bumpers, skip plates, shocks and other products for scaling rocks and other rough terrain.

The record-breaking $115,668 rate tag is for the Jeep-AEV automobile. The 2023 Wrangler Rubicon 392 20th Anniversary auto, with out the more off-roading capability, starts off at $94,485. A plug-in hybrid electric model of the 20th Anniversary Wrangler Rubicon SUV starts off at $71,380. All pricing consists of necessary logistics and place costs.

All of the autos characteristic specific-edition styling and badging for the 20th Anniversary of the Rubicon designs, which are named after a renowned path in California. They also incorporate a new seven-slot grille, beadlock-capable wheels, 83-piece tool kit and other attributes.

Purchasing for the vehicles will begin later on this thirty day period, according to Jeep. They are envisioned to get there in Jeep dealerships during the 2nd quarter.

The 2023 Jeep Wrangler Rubicon 4xe 20th Anniversary Level II edition with American Expedition Cars (AEV) was disclosed Feb. 9, 2023 at the Chicago Vehicle Present.

Michael Wayland/CNBC

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