Ford unveils a custom, electric pickup ahead of F-150 Lightning

Ford Motor unveiled Tuesday a personalized truck that combines its earlier with its potential electrification strategies, like its remarkably expected F-150 Lightning pickup in 2022.

The “all-electric Ford F-100 Eluminator thought truck” capabilities the retro-styling of a 1978 F-100 pickup with electric motors and batteries from the automaker’s 2021 Mustang Mach-E GT Effectiveness Edition. Its inside controls and screens also resemble the Mach-E electric powered crossover.

Ford designed the car to showcase its new “e-crate motor” which is now on sale on line and at its dealerships. Such “crate” engines or motors are assembled by the organization but are readily available for general purchase for creating, repairing or customizing autos.

“Our F-100 Eluminator principle is a preview of how we are supporting buyers as they go all-electrical and embrace zero-tailpipe emissions functionality, even for our heritage automobiles,” Ford worldwide director of add-ons and licensing Eric Cin explained in a release.

The custom made pickup also supplies some buzz for the automaker, as it prepares to launch its electrical F-150 Lightning pickup in the course of the to start with half of future 12 months. Quite a few watch the pickup as a barometer for irrespective of whether pickup truck prospects — which dominate once-a-year U.S. revenue charts — are ready to change to electrical autos.

The concept pickup can create 480 horsepower and 634 foot-pounds of torque, Ford said. It was made and developed by Ford Effectiveness and created-in collaboration with aftermarket firms these kinds of as MLe Racecars and Roadster Shop.

Each individual of Ford’s e-crate motors creates 281 horsepower and 317 foot-pounds of torque and is street-lawful in all 50 states, according to the enterprise. Ford mentioned the motor will retail for $3,900.

The Ford F-100 Eluminator was unveiled Tuesday in Las Vegas for SEMA Exhibit, an yearly convention for the automotive specialty and aftermarket industries.

The aftermarket small business is exceptionally significant to the automotive marketplace. Automakers each year unveil unique motor vehicles at the clearly show to gauge customer interest and showcase new aftermarket merchandise these types of as Ford’s e-crate motor.

The aftermarket components sector is a $44.6 billion industry, according to Specialty Devices Marketplace Association, which places on the yearly demonstrate.