Dave Maclay is head of Merchandise Management Independent Aftermarket North America TPMS & Electrical Motors and is liable for managing the company’s TPMS and all Electric Motors plans. He joined Continental in 1999 as a senior product or service supervisor and superior to the posture of head of product or service management in 2007. Prior to Continental, Maclay served at Siemens VDO Automotive as a senior product or service manager and director of new product enhancement from 1999 to 2007. In addition to his 35-yr vocation in the automotive parts small business, Maclay also worked in area Ford dealerships in a huge range of roles centered on OES pieces distribution. Maclay has also held several roles in merchandise progress and item administration with other place Aftermarket Areas Suppliers. Maclay has a BA in Advertising Communications from La Salle University and different certificates in Item Growth / Administration specialties from intuitions throughout the nation.
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Continental launched the up coming technology of REDI-Sensor line at AAPEX. Notify us about this next generation line and what necessitated it?
A: Our new generation of REDI-Sensor has taken multi-application TPMS sensor technological innovation to the subsequent amount. We particularly created it in reaction to a escalating demand in the aftermarket to make TPMS support more simple, more rapidly, and less complicated, when at the similar minimizing the application hassles and stock complications professional by lots of automotive shops and experts.
Today’s TPMS programs are no lengthier just a “turn on a warning light” feature for many automobiles. Car manufacturers now tailor a lot of capabilities to increase to driver usefulness and convenience that enhance the overall driving working experience. And, Continental has taken essential measures to make absolutely sure our sensors are all set for these enhancements as very well as people in the long term. Our new REDI-Sensor is easily appropriate with sophisticated TPMS functions this kind of as autolearning, strain by situation and tire fill notify devices.
What can make TPMS these types of a complicated item segment and what is Continental executing to streamline items?
A: Actually, the engineering behind TPMS is relatively uncomplicated, but servicing the system is not. Which is due to the fact there are so several diverse sensors on the industry, along with a range of motor vehicle-distinct software standards, and a host of different relearn techniques. We have simplified the situation by cutting down our line to four sensors, devoid of affecting protection. That means a store only demands to have 4 sorts of sensors in buy to replace more than 290 diverse OE sensors, including 2021 products, that occur in for assistance. Which is more than 150 million VIO, and that solves the stock complications. For the reason that REDI-Sensor has a multi-software functionality, it comes all set-to-use on all all those vehicles and follows the OE relearn methods. That will take care of the other two concerns.
Servicing TPMS is only a complex item section when you are not a entire system supplier like Continental. We are a main innovator and provider of OE and aftermarket tire pressure monitoring methods, sensors, and alternative pieces, and we also deliver tires, receivers, and set up kits, so that provides us a important benefit that other TPMS suppliers do not have.
What are technicians’ major frustrations when it comes to servicing TPMS?
A: Keeping up with the hottest relearn software program in the instruments comes to the top of the checklist. Each time you have to consider extra ways for programming or cloning prior to installation, you are dropping time and you’re hurting your base line. Professionals never have to fear about that with our REDI-Sensor for the reason that it’s ready to put in ideal out of the box. Each individual REDI-Sensor sensor is pre-programmed from the OE factory and already has the most up-to-date vehicle programs constructed-in.
Explain to us about the new REDI-Sensor packaging that was also unveiled at AAPEX.
A: The new packaging scheme was built to sign the start of a new generation of REDI-Sensor TPMS Sensors and is a essential element of an all round branding initiative that we have used for the whole REDI-Sensor program, such as the REDI-Sensor web site. The new packaging options straightforward-to-read product identification advertising REDI-Sensor’s general performance capabilities, vital characteristics, and all round positive aspects to TPMS support.
The again facet of the new package has a QR Code that one-way links to the REDI-Sensor TPMS Software on the web seem up, so clients can quickly look at that they have the right TPMS sensor or assistance component. The lookup makes it possible for search by motor vehicle calendar year, make, and design, or VIN amount and also enables obtain to REDI-Sensor TPMS sensor set up and relearn instructions, support recommendations, video clips, and specialized guidance.
I fully grasp Continental also has been doing the job on developing new products for hybrid motor vehicles. What can you share with us about this?
A: Keeping in stride with trends and changes at the OE degree and the electrification of the North American car inhabitants, Continental brings the hottest technology to the aftermarket with hybrid substitution areas this kind of as hybrid battery cooling fans, inverter coolant pumps, HVAC Blower Motors, and engine and radiator cooling supporter assemblies. We have expanded our supplying of electric motor parts for Asian, domestic, and European hybrid motor vehicle service, so shops can have the components they want to help their hybrid automobile shoppers retain OE general performance and dependability.
These elements are built to reduce provider hassles and produce 100% OE auto unique healthy, kind, and perform. They are equivalent to the original models mounted on the assembly line and element the exact OE mounting details and plug n’ participate in electrical connections for quick, uncomplicated, and difficulty-free of charge set up.
What are your views about the aftermarket’s readiness for EVs in general – are we prepared?
A: There are clear leaders in this group and Continental is 1 of them. Our escalating line of hybrid automobile provider components is conference today’s growing demand from customers for very affordable, OE-excellent substitution elements that are accessible outside of the dealer network. As a world-wide chief in upcoming car electrification and innovator of electric car or truck elements, Continental is keenly conscious of this escalating development towards electric motor vehicles and the ongoing effect it will have on the aftermarket. As new hybrid and electrical cars are released to the market place, Continental is anticipating the long term will need for OE substitute parts and will be growing its product lines and coverage to fulfill those people desires.
What are some of the other critical technological enhancements Continental is centered on suitable now?
A: Besides higher-tech TPMS, wherever Continental is including the quite a few comfort capabilities available with your new auto, we are functioning on some top types for 2022 and past. Authentic devices replacement State-of-the-art Driver Aid Techniques for collision avoidance will be a breakthrough item line in addition to zero emission merchandise.
